Grow something that lasts.
Uproot Creative
Clear thinking, honest feedback, and practical support for founders who want their business to work.
I work with founders of impact driven businesses who are navigating significant technology or operational projects. The kind that clearly matter, carry real risk, and don’t yet have a clear starting point.These are real businesses, with real teams, facing changes that cut across systems, people, and strategy.My role is to help you move forward responsibly with clarity, shared understanding, and a plan you can trust.
Untangle the roots
Why are you here?
• You’re running a real business, but a key technology or operational initiative isn’t moving.
• You know the change is necessary, but no one owns it yet.
• The project touches multiple parts of the organization and feels risky to rush.
• You’re carrying too much of it in your head, trying to keep everything aligned.
• You want thoughtful, grounded support - not hype, pressure, or generic advice.You’re not stuck because you’re incapable.
You’re stuck because the initiative hasn’t been clearly designed yet.
What seeds do you need to plant?
What I Help With
I help impact driven founders scope and structure complex technology initiatives.That usually means:
• Clarifying what the initiative actually is and what it isn’t.
• Defining the value it’s meant to create, and how you’ll know if it’s working.
• Designing a realistic path forward that fits how your business actually operates.
• Establishing ownership and accountability so the initiative doesn’t depend on you.This isn’t about doing more.
It’s about turning uncertainty into a responsible starting point.
Tending the garden
How I work
I bring:• Structured conversations that surface assumptions and reduce ambiguity
• Honest feedback grounded in real technical and operational experience
• Practical planning that accounts for people, systems, and constraints
• Accountability that creates momentum without micromanagementMost clients start with a focused, time-bound engagement to activate a specific initiative.From there, we decide whether additional support makes sense.
The path to flourish
Why me?
I’ve spent 25 years working at the intersection of technology, operations, and leadership.My background spans:
• Senior technical leadership and system design
• Building and scaling a SaaS platform from scratch
• Leading complex initiatives with real organizational risk
• Design thinking and customer learning.
• Supporting social-impact founders through GiveBackHack, SEA Change, and mastermind groupsPeople often tell me they value the clarity that comes from working together, especially when something important feels hard to name or start.
“Working with Adam has helped me focus on what really matters for my business. His questions and perspective gave me clarity I hadn’t been able to find on my own.”— Christina Allen
“Before working with Adam, I felt stagnant and a little defeated. His support gave me the accountability I needed, plus fresh ideas to move forward. I leave each session motivated and encouraged, without the pressure or judgment I used to feel.”— Angelina Vega
“Adam is a great facilitator who knows how to guide conversations toward real solutions. With his coaching, I’ve been able to gain clarity, find direction, and feel supported through the challenges of growing a business.”— Tanya Vora
Where to start?
Let's talk
If you’re carrying a technology or operational initiative that matters and want help turning it into a clear, actionable plan:Book a discovery call.
No pitch.
No pressure.
Just a focused conversation to see whether working together makes sense.